Leaflets are a simple and cost-effective way for you to get your message out to current and prospective customers. Our guide answers the 10 key leaflet questions you might have before ordering a batch for your business.
What is a leaflet? A leaflet is a small sheet of printed paper that puts across a short message clearly and concisely. Businesses use leaflets to advertise their products and services. They’re often also used to let people know about new stores, special offers and events.
They can either be:
Handed out face-to-face
Delivered to customers through the letterbox
Stapled to a brochure and passed on
What is the difference between flyers and leaflets?
Some people use the words ‘flyer’ and ‘leaflet’ to mean the same thing – but these terms refer to two separate printed products.
Flyers: One piece of paper, with a front and back page – often used to promote events and club nights
Leaflets: One piece of paper, but folded to create the effect of multiple pages and provide space for more content
Which should you choose? It really depends on the amount of content you have to share. Leaflets afford you the space to go into more detail, and the opportunity to create separate sections using the natural breaks created by the individual ‘pages’. Flyers generally focus on one specific thing, such as an event.
What paper weight should I choose for my leaflets?
The weight of your paper is an important consideration when it comes to creating your leaflet. The weight of your paper will affect how it feels, how it looks and how it responds to printing.
The most popular paper weights for leaflets are 130gsm and 170gsm. 130gsm paper is lightweight and easy to handle, while 170gsm paper is more substantial and durable. If you’re looking for something a little more premium, you might consider 250gsm or even 350gsm paper.
When deciding on the paper weight, consider factors such as budget, the purpose of the leaflet, and the impression you want to make on the reader.
Are leaflets a good way to advertise? Additionally, leaflets can be distributed in a targeted manner, allowing you to reach out to specific demographics or areas. They can be handed out on the street, posted through letterboxes, or included in packages or orders.
Overall, leaflets are a versatile and effective way to promote your business, products or services.
What should I include in a leaflet? When creating a leaflet, it's important to keep in mind that you have limited space to convey your message. Here are some key elements you should consider including:
1. Attention-grabbing headline: Start with a compelling headline that captures the reader's attention and encourages them to keep reading.
2. Clear and concise message: Keep your message simple and to the point. Use bullet points, short paragraphs, and bold headings to break up the text and make it easy to read.
3. Contact information: Include your business name, phone number, email address, website, and social media handles so that potential customers can easily reach you.
4. Call to action: Tell your readers what you want them to do next. Whether it's visiting your website, calling to make an appointment, or making a purchase, be clear about the action you want them to take.
5. Images and graphics: Use high-quality images and graphics to make your leaflet visually appealing. Make sure the visual elements are relevant to your message and reinforce your brand.
6. Testimonials or reviews: Including positive feedback from satisfied customers can help build trust and credibility with potential customers.
Remember to keep your target audience in mind when creating your leaflet, and tailor your message and design to appeal to them specifically.
What is the best font for leaflets? It’s easy to get carried away when picking a font, which is important aesthetically, but make sure your leaflet is readable. Using an easy-to-read font for any blocks of text, such as descriptions of products or services, is essential. Helvetica is a strong choice for a leaflet. It’s a simple sans serif font that displays information in a clean and effective way. The Helvetica ‘family’ includes different components such as Helvetica Bold – ideal for your headers and key messages. It’s best not to go crazy with the number of fonts you use. If you find yourself using 3 or more on a single leaflet or flyer, you might want to ask yourself if you really need that many. How long do leaflets take to print? Leaflets are quick to print once your artwork is finalised. Some printing companies, understand the need for speed and offer free next day delivery in the UK on leaflet orders. This is especially useful if you’re exhibiting at a trade show or event and need last-minute leaflets, or any occasion where a hard deadline means that you have to produce promo material without delay.
What is the best way to hand out leaflets? The best way to hand out leaflets depends on your target audience and the nature of your business or organization. Here are some strategies to consider:
1. Location targeting: Hand out leaflets in areas where your target audience is likely to be, such as at events, trade shows, or in busy shopping areas.
2. Door-to-door: Distribute leaflets directly to people's homes or mailboxes in areas where your target audience is likely to live.
3. Street teams: Use a team of people to hand out leaflets in high-traffic areas such as train stations, bus stops, or busy streets.
4. Direct mail: Send leaflets directly to your target audience through the mail.
5. Include in shopping bags: If you have a physical store or business, include a leaflet in shopping bags or with orders.
6. Partner with other businesses: Partner with other businesses that have a similar target audience and distribute each other's leaflets.
Remember to be respectful of people's personal space and privacy when distributing leaflets, and always follow local laws and regulations regarding leaflet distribution.
How do I design my own leaflets?
You can take a proactive role in creating your own leaflets by submitting your designs to us using Photoshop or InDesign. If you aren’t experienced with design software, you can use our free “create your own” tool online, selecting from a wide range of attractive designs and inputting your own info and imagery. Ready to get started? Ask for free no obligation Quote
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